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Value Proposition | India
Advantage | New Delhi Advantage
India Advantage
Over the past decade or more, many large multinational corporations,
especially in the U.S. and an increasingly in Europe, have
looked at India to provide offshore call center & BPO
services. Companies like GE, American Express and British
Airways, have successfully demonstrated the benefits of the
model, with total annual savings of few hundred million dollars
between them alone.
A McKinsey and Co. study concluded as below on the cost savings
for companies by shifting BPO operations to India.
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| India Advantage |
A major reason why Global Corporations are outsourcing to
India today is Productivity Improvement and Quality Improvement.
A McKinsey study shows that when processes are off shored
to India, companies not only get the advantage of low cost
but also experience improvement in productivity and quality.
India's advantage as the destination for Call center &
BPO could be summarized as follows:
- Two million graduates each year (Existing Pool: over 25
million)
- 120,000 Engineers every year vs 63000 in US suitable for
Technical helpdesk services
- English speaking and IT savvy workforce suitable for Call
center
- Cost reduction upto 50%
- Government support for Call center & BPO industry
- Improving telecom infrastructure to meet call center requirement
- Lower infrastructure costs
- Favorable time lag: 12 hours with US & 5 hours with
Europe
- Overnight turnarounds possible
- Resources with experience of financial and legal systems
similar to the west
- Strong domestic IT services industry to support BPO industry
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