Unfold the future - with real time
Location Based Service Solutions
It's noon and you're walking down main street,
wondering where to go for lunch ...when a Pizza Hut outlet
nearby sends you a discount coupon for your favourite Pizza,
on your mobile device...your choice of meal is made!
Now to get there! Looking for directions?
Just type in the name - thereafter treated as a "keyword"
by the network - on your handset display and press the "send"
button. Your request is sent as an SMS message to an LBS information
software which sends back a picture SMS to you, displaying
the roadmap to the outlet from where you're standing...
If you are not looking forward to lunch alone?
launch a Buddy Finder…and find your friend who is window
shopping in the next block, unknown to you. Once you launch
a Buddy Finder application, both you and your friend get an
SMS. Found your buddy, now invite him for lunch.
That was just an example of how Aricent
LBS solutions experts make life simpler for the mobile
user.
Check
the demo
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| Aricent's
Location Based Services Demo |
Aricent's LBS experts address the needs of service
providers worldwide. We specialize in easy-to-implement end-to-end
location technology solutions for 2G, 2.5G and 3G networks.
Our solutions allow you to start providing location aware
applications today with the bare minimum components and minimal
investments. You can add other location technologies and location
application services to your portfolio as your subscribers
increasingly adopt your services.
In today's business environment, knowing the
customer better than the competition is the best competitive
advantage a company can have. How do you accelerate the time
it takes to convert a new customer into bottom line profit
and how do you prevent that same customer from moving to another
service? Interacting with customers, understanding their needs
and preferences and tailoring information, products and services
for them is the challenge. But the solutions have been elusive
in the traditional communication environment. The 2G, 2.5G
and incoming 3G networks provide the bedrock of infrastructure
on which mobile location-based solutions and services are
now possible that help networks achieve precisely this.
The services paradigm is getting redefined by
adding a new dimension - Location information, to serve the
customer better. The objective of LBS is to create both tangible
and intangible benefits for the service provider and the operators.
It focuses on delivering information to users on demand, depending
upon the user's current location within a business context.
It is not just mobile operators and content
providers who are set to benefit. LBS in its various forms
will prove invaluable to consumers and business people in
all aspects of everyday life. The need for adopting LBS solutions
is compelling as it creates a quantifiable business impact
on the organization. The early adopters of LBS solutions are
organizations with field operations such as service dispatch,
fleet management and asset tracking, where location information
is business-critical and IT investments are based upon measurable
benefits with good return on investments. Not only is this
of value to the end-user, its simplicity promises to increase
customer loyalty and more importantly revenues, because mobile
operators will now be able to charge premium rates for these
services.
Aricent has years of expertise in providing high reliability,
high transaction, and mission critical solutions. We can help
you unlock the real potential of your mobile services.
Last updated :
March 16, 2006
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