Nurturing Young Talent - The Aricent Brand Ambassador

Sponsorship of Brand Ambassador Tania Sachdev

Aricent announced its decision to sponsor Chess Prodigy Tania Sachdev as its Brand ambassador in 2000. Tania has been bringing laurels to India with her wins in both National and International Chess Championships across the Globe. Showing early promise with sensational wins at the British chess championship in 1994, Tania has won five titles in the Under 8, Under 9 and Under 10 competitions, becoming the first girl to win these titles since the tournament began in 1904.

By taking Tania under its wings, Aricent finds a brand ambassador who embodies the youthfulness, energy and problem solving ability of the young software professionals taking the company on the path of rapid growth. On the other hand, Tania, with support from Aricent, has been able to concentrate on the game.

At Aricent a stimulating, creative and open environment has helped us go beyond business and adopt people development causes. By helping people in their time of need, by enriching lives through learning, we believe we can change, rejuvenate, renew and make a difference. Making a difference at every step, Citizen Aricent endeavors to imbibe these values in every Aricentian and serve as a role model.

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Last updated : December 15, 2005