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Flextronics Software Systems Demonstrates Mobile Multimedia for TI’s OMAP2430

  • FSS introduces HipMedia™ Suite of mobile applications for the latest TI OMAP™ 2 application processor

Barcelona, 9 February 2006 - Flextronics Software Systems (FSS) today announced the first public demonstration of the FSS HipMedia™ Suite for the Texas Instruments Incorporated's (TI's) OMAP2430 application processor. HipMedia Suite provides a full range of multimedia applications for 3G phones based on the latest addition to the TI OMAP™ 2 family of application processors.

The FSS HipMedia Suite for OMAP2430 is targeted at 3G mobile phones and handheld devices, allowing downloadable media streaming and playback, digital video recording, still image capture, video teleconferencing and mobile digital TV. The FSS HipMedia Suite provides applications which offer consumers a full mobile multimedia experience with support for the latest media formats such as H.264, MPEG-4, Microsoft Windows Video and Audio and eAAC+. Additionally, Flextronics Software Systems has the expertise to customize the applications to meet the brand requirements of handset manufacturers and network operators.

"Once again FSS demonstrates technical expertise and early market leadership in the mobile software services space, by presenting one of the first public demonstrations of mobile multimedia applications for the newest member of the TI OMAP 2 family, the OMAP2430," said Shankar Narayanan, general manager and vice president, Flextronics Software Systems Mobile Terminal and Handheld Business Unit. "Endpoint manufacturers will be able to introduce new multimedia-rich devices in record time, meeting customer demand for ever better mobile audio and video experiences."

Texas Instruments is the leading provider of application processors, with 67 percent market share according to analyst research firm IDC (Source: IDC 2004 Worldwide Applications Processor Competitive Analysis). The new TI OMAP2430 is specifically designed to manage complex multimedia scenarios for 3G phones, boosting video performance by up to 4X and imaging performance by up to 1.5X.

According to Markus Tremmel, worldwide manager of TI's Cellular Systems Ecosystem, "Flextronics Software Systems continues to deliver exceptional software solutions for the latest TI OMAP products." Tremmel added, "The combination of the OMAP2430 and HipMedia Suite will provide mobile consumers with an outstanding multimedia experience, wherever in the world they may be."

Flextronics Software Systems is a member of the TI OMAP Developer Network, a group of leading software developers porting advanced applications to TI's high performance, power-efficient OMAP processors. Handset manufacturers creating OMAP devices enjoy the rapid deployment of compelling wireless applications - including streaming audio and video, multimedia messaging, gaming, security, speech recognition, location based services and mobile commerce - across all leading operating systems.

In addition to being a market leader for mobile endpoint applications, technology and software services, Flextronics Software Systems provides outsourcing and consultancy services to help customers prepare for the wave of fixed mobile convergence (FMC). With applications for handset manufacturers, service providers and network equipment providers, Flextronics offers customers an end-to-end partnership for all communication initiatives.

 

About Flextronics Software Systems

Flextronics Software Systems (FSS) is an end to end communication solutions provider with more than 200 customers worldwide, in the telecom infrastructure, service provider, and business process outsourcing sectors. A specialist in convergent network solutions, FSS offers both products (licensable technologies) and full spectrum outsourcing services to its customers for wireline, wireless, next generation fixed or IP networks. Assessed at SEI-CMMI Level 5, FSS has been an ISO 9001 company since 1996, employing more than 5000 professionals at Bangalore, Chennai, Gurgaon and Nuremberg development centres.

For more on Flextronics mobile terminal software and services, please refer to www.hssworld.com
                                                                                                                 www.emuzed.com

Trademarks:

OMAP is a trademark of Texas Instruments.

 

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Last updated : February 14, 2006

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