Hughes Software Systems launches RightServe™,
India's first service for targeted Internet advertising.
CIOL becomes the first Indian portal to offer
targeted banner advertising through RightServe
New Delhi, November 22, 1999
Hughes Software Systems (HSS) , India's leading
communication software company, announced the launch of its
targeted internet advertising service, RightServe™
(http://www.rightserve.com/
) with the service going live on CIOL today.
Cyber India Online (CIOL), the leading Indian IT portal, has
chosen RightServe™
to offer targeted internet advertising for advertisers on
its website (http://www.ciol.com/
) making RightServe™
the first service of its kind to go live in India.
RightServe™, provides
the advertiser with total control to define a relevant and
interested audience, target banners only at the selected audience
and measure the effectiveness of the campaign in real time.
Developed by HSS' Internet Development Center at Bangalore,
RightServe™ can
be used by online advertisers as well as online publishers.
For online publishers, like CIOL, RightServe™
achieves significant reduction in banner management overheads.
All that publishers need to do is include a standard HTML
code in all such places where a banner advertisement has to
be shown. RightServe™
then takes over the responsibility of displaying the appropriate
advertisement in the appropriate place enabling publishers
to sell a greater percentage of their total inventory without
incurring any additional management overheads.
RightServe™'s targeting
parameters and efficient algorithm enable advertisers implement
targeted banner advertisement campaigns while leveraging web
traffic and improving CPM rates for online publishers.
Commenting on the launch, Mr. Arun Kumar, President &
Managing Director, HSS, said, " RightServe™
marks the entry of HSS into the emerging segment of Internet
services. This is a logical extension of our skills and strengths
in catering to various demands of the telecom OEM segment
as well as internet and convergent service providers."
E. Abraham Mathew, President, CIOL, said, "RightServe™
helps us deliver greater value to advertisers on our site,
frees us from the overhead of banner management and thereby
help us concentrate all our energies on developing and delivering
quality content. We were impressed by the functionality offered
by RightServe™,
which is of international standards, at an extremely competitive
price."
RightServe™ offers
a total adspace management service. Publishers and advertisers
pay only when an ad is delivered through RightServe™.
HSS has made all the infrastructure investments (hardware,
software, people, etc.) required to enable the service. Publishers
and advertisers merely need to subscribe to the service and
enjoy the benefits of a "pay-per-exposure" plan.
"RightServe™
has twin benefits for advertisers and publishers. Advertisers
can better plan their media expenditure, target and reach
a specific audience and thus improve the overall return on
investment (ROI) for their advertising spends," said
Mr. Sanjeev Gadre, Product Manager, RightServe™.
"Publishers, benefit from the reduction of management
overhead and a more efficient utilisation of total space inventory",
he added.
For more information contact
Jay Vikram Bakshi
Manager Corporate Communications
Phone: +91-124-634 6666 Extn. 2865
Fax: + 91-124- 634 7895
Email: prcontact@flextronicssoftware.com
Hughes Software Systems, HSS, RightServe, ProtoQuick,
MultiQuick and IntelliQuick are trademarks of Hughes Software
Systems. All other trademarks belong to the respective companies.
Last updated : August 5, 2006
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